Pro 3x3 Tour is the largest Croatian streetball event, combining sport, entertainment, and community across ten cities. Our goal was to show how artificial intelligence can transform sports marketing — from idea to on-court results.
Using AI tools for analytics, content, and automationwe created a completely new communication strategy that delivers measurable results and increases audience engagement.
AI audience and trend analysis
Instead of guessing, we used data and AI predictions to understand what drives the audience — which posts generate the most engagement, which locations have the highest potential, and the optimal timing for publishing.
- Automated content production
Using tools like ChatGPT, Midjourney i Runway MLwe created hundreds of personalized visuals, video announcements, and captions tailored to each location and audience — in record time. - AI planning and advertising
Campaigns were run using an “AI-first” model, meaning headlines, keywords, and ad creatives were generated, tested, and optimized with AI — resulting in a CTR increase of over 40% compared to traditional campaigns. - Automation of communication with partners and media
An AI assistant was implemented to manage part of the PR communication, create event summaries, generate press materials, and propose collaboration ideas — significantly reducing preparation time.
Result
Pro 3x3 Tour gained AI-powered marketing system that works faster, more precisely, and more creatively.
Audience engagement increased, sponsors gained greater visibility, and the team has more time to focus on what matters most - sport and community.
