{"id":15535,"date":"2026-04-09T11:55:34","date_gmt":"2026-04-09T11:55:34","guid":{"rendered":"https:\/\/aipraktikum.com\/?p=15535"},"modified":"2026-04-09T12:03:38","modified_gmt":"2026-04-09T12:03:38","slug":"primjena-ai-alata-u-marketingu","status":"publish","type":"post","link":"https:\/\/aipraktikum.com\/en\/primjena-ai-alata-u-marketingu\/","title":{"rendered":"Primjena AI alata u marketingu &#8211; Osijek"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15535\" class=\"elementor elementor-15535\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a2e97cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a2e97cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73124a91\" data-id=\"73124a91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b8d60ad elementor-widget elementor-widget-text-editor\" data-id=\"5b8d60ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ako misli\u0161 da tvoji klijenti, zaposlenici ili susjedi znaju \u0161to rade s AI alatima \u2014 pazi ovo.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ju\u010der sam bio gost Gospodarskog centra Osijek na predavanju koje je organizirala Osje\u010dko-baranjska \u017eupanija. U sali \u2014 tridesetak poduzetnika. Tema \u2014 prakti\u010dna primjena AI alata u marketingu i poslovnoj komunikaciji. Sve normalno.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">A onda sam postavio jedno jednostavno pitanje.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">&#8220;Tko od vas koristi ChatGPT?&#8221;<\/h2><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ruke su krenule gore. Ve\u0107ina. Dobro.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">&#8220;Tko zna \u0161to GPT zna\u010di?&#8221;<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ti\u0161ina.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">GPT \u2014 <strong>G<\/strong>enerative <strong>P<\/strong>re-trained <strong>T<\/strong>ransformer. Nije bitno da zna\u0161 \u0161to to zna\u010di tehni\u010dki. Ali je simptomati\u010dno. Ljudi svakodnevno koriste alat, pla\u0107aju pretplatu, upisuju promptove \u2014 i nemaju pojma kako to funkcionira. \u0160to mogu o\u010dekivati. Gdje su granice.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">To nije kritika. To je stvarnost.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Alat bez razumijevanja je auto bez voza\u010dke<\/h2><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Mo\u017ee\u0161 voziti. Dok ne do\u0111e do kvara, semafora koji ne radi, ili GPS-a koji te odvede u polje.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Isto je s AI alatima. ChatGPT radi sjajno dok mu daje\u0161 jasne upute. \u010cim po\u010dne\u0161 dobivati lo\u0161e rezultate, ne zna\u0161 za\u0161to \u2014 i odustaje\u0161 ili ne zna\u0161 popraviti.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Na predavanju smo pro\u0161li kroz konkretne primjere: pisanje emailova, priprema objava za dru\u0161tvene mre\u017ee, analiza teksta, izrada ponuda. Sve to s ChatGPT-om, korak po korak.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ali najve\u0107e iznena\u0111enje do\u0161lo je kad smo dotakli temu koja nije ni bila u planu.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Agent mode \u2014 \u0161to je to?<\/h2><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Niti jedan od prisutnih koji je koristio ChatGPT nije znao da postoji Agent mode.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Agent mode (ili kako ga OpenAI zove \u2014 ChatGPT s alatima i mogu\u0107no\u0161\u0107u autonomnog djelovanja) je funkcionalnost koja ChatGPT pretvara iz odgovara\u010da na pitanja u nekoga tko mo\u017ee samostalno pretra\u017eiti web, analizirati dokumente, pisati i pokretati kod, pa \u010dak i planirati vi\u0161ekora\u010dne zadatke.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Razlika izme\u0111u standardnog ChatGPT-a i Agent modea je otprilike kao razlika izme\u0111u tra\u017eilice i asistenta koji sam odradi istra\u017eivanje i donese ti sa\u017eetak.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">I nitko to nije koristio. Nitko to nije ni znao.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Za\u0161to je ovo va\u017eno<\/h2><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Nije problem \u0161to ljudi ne znaju sve. Problem je \u0161to misle da znaju dovoljno.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">&#8220;Koristim ChatGPT&#8221; postala je re\u010denica koja nosi la\u017eni osje\u0107aj kompetentnosti. Kao re\u0107i &#8220;znam kuhati&#8221; jer si zagrijao smrznutu pizzu.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">AI alati nisu \u010darobni \u0161tapi\u0107. Ali nisu ni komplicirana raketa. Negdje izme\u0111u \u2014 i ta sredina zahtijeva malo vi\u0161e od upisa jedne re\u010denice u polje za tekst.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">\u0160to smo konkretno radili na predavanju<\/h2><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"><li class=\"whitespace-normal break-words pl-2\">Kako pisati promptove koji daju korisne rezultate (ne op\u0107enite)<\/li><li class=\"whitespace-normal break-words pl-2\">Primjeri za marketing: objave, emailovi, opisi proizvoda<\/li><li class=\"whitespace-normal break-words pl-2\">Kako AI koristiti za poslovnu komunikaciju bez gubitka autenti\u010dnosti<\/li><li class=\"whitespace-normal break-words pl-2\">Kratki uvod u naprednije mogu\u0107nosti \u2014 Agent mode, GPT-ovi, prilago\u0111ene upute<\/li><\/ul><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Dva sata su preletila. Pitanja su bila konkretna, prakti\u010dna, bez teorije.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">To mi uvijek govori jedno \u2014 publika je gladna znanja, samo joj nitko nije servirao na pravom tanjuru.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Ho\u0107e\u0161 i ti nau\u010diti vi\u0161e?<\/h2><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Radim edukacije za poduzetnike, timove i organizacije \u2014 od kratkih radionica do vi\u0161esatnih treninga prilago\u0111enih tvojoj bran\u0161i.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ako ho\u0107e\u0161 da tvoji ljudi stvarno znaju koristiti AI alate \u2014 ne samo &#8220;koristiti ChatGPT&#8221; \u2014 <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/aipraktikum.com\">javi se<\/a> ili se prijavi na AI PRAKTIKUM newsletter za tjedne prakti\u010dne savjete.<\/p><p>\u00a0<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><em>Darko Biland\u017ei\u0107\u00a0<br \/><\/em><em>info@aipraktikum.com<br \/><\/em><em>U doba inteligencije, neznanje je odabir.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ako misli\u0161 da tvoji klijenti, zaposlenici ili susjedi znaju \u0161to rade s AI alatima \u2014 pazi ovo. Ju\u010der sam bio gost Gospodarskog centra Osijek na predavanju koje je organizirala Osje\u010dko-baranjska \u017eupanija. U sali \u2014 tridesetak poduzetnika. Tema \u2014 prakti\u010dna primjena AI&#8230;<\/p>","protected":false},"author":1,"featured_media":15531,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"ai marketing","_yoast_wpseo_title":"ai marketing osijek","_yoast_wpseo_metadesc":"Na predavanju u Gospodarskom centru Osijek otkrili smo za\u0161to 30+ poduzetnika iz OB\u017d-a koristi ChatGPT, a da ne zna \u0161to GPT zna\u010di \u2014 i \u0161to to govori o stanju AI pismenosti u nas.","footnotes":""},"categories":[2],"tags":[],"class_list":["post-15535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ai marketing osijek<\/title>\n<meta name=\"description\" content=\"Na predavanju u Gospodarskom centru Osijek otkrili smo za\u0161to 30+ poduzetnika iz OB\u017d-a koristi ChatGPT, a da ne zna \u0161to GPT zna\u010di \u2014 i \u0161to to govori o stanju AI pismenosti u nas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aipraktikum.com\/en\/primjena-ai-alata-u-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ai marketing osijek\" \/>\n<meta property=\"og:description\" content=\"Na predavanju u Gospodarskom centru Osijek otkrili smo za\u0161to 30+ poduzetnika iz OB\u017d-a koristi ChatGPT, a da ne zna \u0161to GPT zna\u010di \u2014 i \u0161to to govori o stanju AI pismenosti u nas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aipraktikum.com\/en\/primjena-ai-alata-u-marketingu\/\" \/>\n<meta property=\"og:site_name\" content=\"AI PRAKTIKUM\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-09T11:55:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T12:03:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aipraktikum.com\/wp-content\/uploads\/2024\/12\/GC-8.4.2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darko Biland\u017ei\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darko Biland\u017ei\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aipraktikum.com\\\/primjena-ai-alata-u-marketingu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aipraktikum.com\\\/primjena-ai-alata-u-marketingu\\\/\"},\"author\":{\"name\":\"Darko Biland\u017ei\u0107\",\"@id\":\"https:\\\/\\\/aipraktikum.com\\\/#\\\/schema\\\/person\\\/34fc3671c6d5f23e856be6d5af423502\"},\"headline\":\"Primjena AI alata u marketingu &#8211; 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